Care Studio is a company dedicated to the rental and care of vacation homes in Puerto Vallarta, Mexico. The customer was looking for a fresh brand that reminded its clients the luxury of beach vacations.
It was decided to take as reference the seas tones. The azure blue from the sky, the dark blue from the ocean, and the pale orange from the sunset, all characteristics of Puerto Vallarta. The logo composition was inspired by a sunset, to which a key was added that speaks of the service in offer and of a sentiment of exclusivity.
Care Studio is known for its good service and attention to detail. Because of this, small typographic details were added to the brand that surround the stationary, such as icons that complement the identity, details which make the brand unique and easy to differentiate.
Business cards, folder and letterhead
Business card and key envelope
Business card, key envelope and letter envelope
Letterhead, “do not disturb” sign and business card
Folder, letterhead and envelope