Concepto Vainilla
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Concepto Vanilla is a company dedicated to Identifying, Importing / Exporting, Safeguarding, Storing, Distributing and Commercializing domestic and foreign products within and outside the country.

The client was looking for a clean modern brand, however he was also interested in providing a friendly, young and quality image. A brand that is able to build trust and to be a pleasant experience for their potential customers.

Another specific requirement for the logo was that it should be very readable, with a strong typography accompanied by a simple icon that described the product and personality.

The result was based on creating a brand that has a dandelion as a concept, a plant that is characterized by releasing its seeds with the help of the air, leaving them around for reproduction. An action that simulates the commercializing of their products.

Graphically, you can see dandelion seeds “flying” in each of the elements of the brand, strengthening the brand concept and making it random and different.

Folder and mailer.

Brand behavior.

Brand behavior.

Stationary.

Envelope and wrapping tape.

Mailer and folder.

Brand behavior.

Brand behavior.

Stationary.

Mailer and wrapping taper.

Envelope, business cards, and letterhead.

Brand behavior.

Stationary.

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