Costa Mar is a pair of luxury homes on the coast of Cabo San Lucas, Mexico. These homes are rented to vacationers of a high economic level who seek personalized, independent, and exclusive, attention in the privacy of a place that feels like home with the comforts of a hotel.
The client approached us with a logo and the idea of developing a premium brand that has the ability to demonstrate class and elegance, yet warmth and tranquility.
Our result was based on rearranging the elements of the original logo and then using illustrations of it in order to make it part of the brand. These illustrations were placed in a conspicuous and elegant way, specially the golden tones in order to reflect the exclusivity and elegance the brand sought.
To this, organic, elegant and soft materials were added, such as the beige color, cottony paper, the blanket, and rope, in order to add a soft and friendly quality. *Original logo credits to: Parallel Studio.
Folder and business card.
Envelope, business card, and mailer.
Service menu and mailer.