Entre Bordados y Tacones
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Entre Bordados y Tacones is a digital fashion blog that proudly represents Mexico. The client’s objective was to represent in a graphic manner her personal style, which combines elegancy with Mexican traditionalism.

A square pattern was designed, which rose from an inspirational mixture between the cross point used in Mexican embroidery and a screens digital pixels. This resulted in a modern and elegant image with a very traditional touch.

To round up the identity, 3 stars of the Mexican golden cinema were used. The faces of Maria Felix, Alma Rosa Aguirre e Isabel del Puerto were covered and modernized with parts of the designed pattern. These 3 women were responsible for giving the brand an elegant and classic touch, which complements the balance necessary between sophistication and folklore.

Business card and letterhead

Business cards

Cellphone case, envelope and folder

Web page and business card

Brand behavior

Brand behavior

Brand behavior

Envelope, business card, letterhead

Business cards

Notebook

Brand behavior

Brand behavior

Brand behavior

Folder, letterhead and cellphone case

Brand behavior

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