Welcome Kit Huggies is a promotional item designed to be delivered in supermarkets to pregnant women, made by Huggies, a company that focuses on baby products. The kit contains everything a newborn may need in their first month of life, ranging from shampoos, diapers, wipes and even a brochure with tips and advice on baby care.
Huggies had the need to create a package with an identity that would reflect the tenderness, love, gentleness and protection you need for a newborn. A box attractive enough to convince Mom that they have the best product for your baby.
An identity based on a design inspired by a baby blanket in a blue and white pattern where lace was used to highlight the copy. A legible and tender typeface with rounded corners to highlight the softness that represents a baby and the care a mother gives.
The finished product is a simple, yet elegant, and cute package, which helps to convey the message that the brand wanted to communicate.