Kleen Bebé is one of the leading brands in the diapers and baby care industry. This is a brand aimed at a market looking to have the best products at the best prices.

Kleen Bebé is already well-recognized in the market, however, the customer was looking for a new face for its brand of chamomile. The aim was to soften the image of the product with a friendly, cheerful and reliable image by using the color green that already represents them, but also without going far from their current identity.

The client was also interested in differentiating their product from the competition through a clean and sophisticated look, but did not want this to look like an exclusive or expensive product. It was decided to clean the composition by eliminating unnecessary elements, utilizing few colors, only one typeface and new, modern and minimalistic icons.

Packaging.

Brand behavior.

Soap, lotion, and shampoo.

Packaging.

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