La Cacerola
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La Cacerola is a restaurant of economic, but gourmet, food, with a menu that changes every day. Leonor, the chef, was looking for a concept accessible to all, with different and exquisite food.

It was decided to create a friendly, warm, and palatable brand where anyone could eat well at accessible prices. Seals, kraft paper were used, with a yellow color that was sociable and striking.

The graphical style of the brand was inspired in serigraphy, with well-defined and thick lines. With this in mind, icons of cooking elements were designed, which go around the packages in a random manner, giving the identity randomness in a playful way.

To complement the brand, 6 distinct phrases were created, inspired in well-known Mexican cooking sayings. This was included to give La Cacerola a familiar ambiance, with a human touch, as if capable of telling a story.

Business card and coaster

Icon set

Packaging and menu

Brand behavior

To go bag

Uniform

Business card

Sandwich bag

Stickers set

Coasters

Magazine ad

Uniform

Brand behavior

Brand behavior

Coasters

Uniform

Stickers

Brand behavior

Business cards

Logo stamp

Brand behavior

Stickers

Uniform

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