Polo Hospitality
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Polo is dedicated to maintenance and rent of luxury homes in Cabo San Lucas. The client wanted a redesign of their current brand, a design that would respect the images that already represented their brand but with a sleek, sophisticated, and serious style that at the same time was warm and friendly.

The inspiration of the brand is the Marina and the love for the sea, hence the colors and lines that are a fundamental part of the brand. It was decided to replace the characteristic red and blue for a pink tone that gave the image the original and warm touch the customer wanted.

Another important element of this identity is the photo of “El Arco”, a rock formation in the sea that represents Cabo San Lucas worldwide. To the brand, golden details were added that give an elegant and sophisticated touch. Another important feature is the use of “seals” which give a universal quality, a visual reminder that speaks of adventure and travel.

Brand Behaviour

Envelope and Post Card

Letterhead

Stationary

Envelope

Stationary

Brand Behaviour

Business Cards

Stationary

Brand Behaviour

Envelope

Business Card

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