Red is a bistro style restaurant in Saudi Arabia that specializes in Mediterranean cuisine and its main dish is the classic Neapolitan pizza. The client was looking for a friendly, familiar, warm and fun design for a restaurant that could be recognized as the meeting point of the neighborhood. His only restriction was to create design items that were not expensive to print.
The logo was inspired by a smear of tomato sauce. Very natural and organic lines were used to give the identity a free and handmade look. The logo was complemented with the use of a bubble of random text that can be changed by words and phrases like “Hi”, “Happy”, “I’m hot”, “Yum”, “Thnx” or “See you”. Which gives the logo a more human and warm quality.
A series of illustrations related to Neapolitan cuisine, accompanied by a series of icons and words, were created to demonstrate the personality of the restaurant. Hearts, love and peace signs, suns and happy faces and olives, milk, mushrooms, tomatoes, cheese, eggs, flour, anchovies, and funny words were deployed in each element of the identity. This feature gave the brand a dynamic, fun and always changing quality.
To this a series of phrases with lettering were added, which were used to decorate the interior and exterior of the place as well as menus and packaging.
Another important quality of the identity is the color palette, which is designed to attract young people and families to a nice, dynamic, fun, vibrant and active environment.
Sticker and icon design.
Plates, business cards, and calligraphy design.
Menu and cup.
Menu and business card.
Menu and business cards.
Wrapping paper and stickers.